D-Congress, Sweden’s largest e-commerce event, where we and the rest of the digital commerce ecosystem gathered for a day to listen to inspiring speakers, exchange experiences and make new business contacts.
With over 135 speakers, there were definitely new perspectives and interesting ideas to be learnt. We participated in several and we saw how we will need to pick up on new trends that are here to stay and have already started thinking about how to adapt our own product to the new features and demands that exist in the market.
D-Awards
Nominated for the D-Awards was Djerf Avenue, one of the most talked about e-retailers of the past year, and no wonder. They’ve gone from start-up to global success in just two years, we’ve been along for the ride and it’s been exciting to follow their development. Matilda Djerf has focused on sustainable garments, with sustainable and ethical manufacturing.
“We want to deliver pieces that feel timeless and that will last.” We read on Djerf Avenue’s website and it is something we see through every garment and collection. They stand out from the ‘fast fashion’ trend that has, to say the least, exploded in recent years, especially in the United States.
New trends and new experiences
When we talk about fast fashion, we mean the segments among fashion chains that have low prices, constant news and a high turnover rate. An example of this in Sweden is Gina Tricot and H&M, but SheIn has also entered the Swedish market.
There is a lot of talk about ‘ultra fast fashion’ and the phenomenon, how the general Swede wants to shop more sustainably while companies like SheIn are establishing themselves more and more in the Swedish market. When the large market share of fast fashion companies is recognised, we can’t help but think about Social Commerce, the new e-commerce.
What is Social Commerce?
Social Commerce is the process of selling products directly on social media.
With social commerce, the entire shopping experience – from product discovery and search to the checkout process – happens directly on a social media platform. Another topic discussed at D-Congress was gamification and how to integrate the shopping experience. Social commerce allows companies to connect consumption directly to our scrolling, where we can click and buy products in the same app.
It has gone quickly from being excited to see this gamification of shopping to actually seeing it in action in our feeds. The hype was real and is showing numbers that impact mainstream commerce and e-commerce. Social Commerce will change the face of commerce.
Our CSM Lea Levin attended D-Congress and took part in many exciting talks and this is what she found particularly exciting:
“Another very clear trend is experiential e-commerce, which is developing the most in China. However, we in Europe and the West are not quite there yet and have a journey to make. We have the basic prerequisites to develop more emotional and genuine e-commerce, but then we have to gradually leave traditional e-commerce that is not associated with emotions. “
It is not news that this industry is moving fast, the situation in recent years has accelerated it enormously. Social Commerce also means that we as a web agency need to look at the opportunities and challenges that exist and how to integrate this into our product so that our clients in turn reach their customers where they are!
Interested in how we can streamline and future-proof your e-commerce? Don’t be shy. Get in touch with us.