Today we’re delighted to announce that Pragmatic Ltd is being acquired and merged with Angry Creative.
Pragmatic is one of the UK’s best-known WordPress agencies specialising in WordPress as a digital marketing solution. Pragmatic helps clients such as Bacardi and Sage grow and create alternative revenue streams online.
Pragmatic and Angry Creative have long been friends through the community of open source WordPress and WooCommerce projects and that friendship has culminated in a formal merger of the two companies.
In the coming months, Pragmatic will become Angry Creative UK, but preserving what’s great about Pragmatic and combining the best of both companies to create a larger, multinational WordPress and WooCommerce specialist.
The combined group will be perhaps the largest WooCommerce specialist in the world with ambitions for continued growth. Together we will be able to offer even better services for both digital marketing solutions and e-commerce.
As part of its customer promises, Angry Creative has solved one of the main challenges of Open Source – maintenance and the unclear cost of ownership. Instead of getting unpleasant surprises – especially upsetting when you’re an ecommerce business – there’s just one monthly fee to cover all sorts of mishaps. It’s like having your cake AND eating it.
As a company, we will now be able to work even harder to simplify complicated processes and instead get business owners to be able to spend their time doing what they do best; making their customers happy.
Jimmy Rosén, Angry Creative:
I started Angry Creative from my student dorm room with the idea that I wanted to run a company that delivered value to customers using WordPress, while creating a business model built on sustainable open source. This way we can build amazing things and create win-win situations where we can both impress customers while building value within the Open Source community and creating value for humanity.
We see that COVID has had a huge impact on people and our society, with the pace of digitisation set to accelerate significantly in the coming years. WordPress plays an important role in this digitalisation, but WooCommerce plays an even bigger role. The WooCommerce platform is at the centre of the digital transformation of the masses, with large companies and corner shops alike needing digital solutions. Most of these businesses will need the freedom that only comes with open source.
We will be part of this movement, helping people and businesses into this paradigm, and with the strength of both our organisations as one, we can give customers the best possible experience.
David Lockie, Pragmatic:
This is an incredibly exciting new chapter for the Pragmatic team and our clients. It’s been clear to me for a year or so that the WordPress ecosystem is now in a period of maturity. That inevitably means consolidation and M&A activities. To that end, I’ve been looking for the right partner to help me build on the incredible success that the Pragmatic team has achieved to date and to create a shared vision for the future.
COVID has shown the critical importance of e-commerce for our communities and economies worldwide. WooCommerce is a huge force within the global e-commerce ecosystem and it makes total sense for us to align with Angry’s market-leading position and help even more people to benefit from open source e-commerce.
We will continue to deliver non-WooCommerce projects and services too. As revenue diversification becomes ever more important to brands and publishers alike, it stands to reason that by joining forces with Angry Creative, we’ll be able to better serve our existing and future customers more completely and to a higher quality than ever before.
We all have a lot of work ahead of us to merge the companies while continuing to deliver great solutions to our customers. Thank you for your patience.
We look forward to growing together on this journey.