Getting started with your own ecommerce business with WordPress and WooCommerce is pretty easy these days. But getting started is just the beginning of your ecommerce journey.
The next step is to get an edge on your competitors, drive customers to your site, and make sure they feel comfortable with the shopping experience. This isn’t something you can do with the click of a button, but you can make the job a lot easier by using some of the most trusted extensions for WooCommerce.
One of the many benefits of using an open-source platform like WooCommerce is that there is a large dedicated and professional community that provides a wide range of extensions. In other words, you don’t have to reinvent the wheel every time you need something for your ecommerce, most of the most commonly requested features are already available as extensions.
Here we list the extensions we, as an agency, see as some of the most requested when you want to grow as an e-commerce.
Qala E-commerce
Did you know that the features in this list are part of our productised packaging of WordPress & WooCommerce? A great starting point for your ecommerce project with WooCommerce. Whether you have 2 or 200,000 orders/day.
1. Expand your market with MultilingualPress
One way to increase sales is to open up to more markets. By using WordPress’ multisite functionality, you can create a network of sites that act as local market sites and in the local language.
Being able to shop in a store where the information is in the customer’s language and where the local currency is used is something that inspires confidence in the customer.
MultilingualPress is one of the cornerstones of creating international e-commerce with local roots.
With MultilingualPress, you can use multiple languages in your WooCommerce store. This extension provides you with many useful features for a professional multilingual online store or website.
Read more about MultilingualPress
2. Let the customer choose their currency with Aelia Currency Switcher for WooCommerce
Customers will always feel more at ease when they can shop with their own currency.
If we continue to look at the internationalisation of e-commerce, currency localisation is also an important part. Allowing the customer to see prices and make their purchase in the currency of their choice will increase sales and lead to more satisfied customers.
Currency Switcher for WooCommerce allows your store to display prices and accept payments in multiple currencies. If multiple currencies are available, a store visitor is presented with product prices in the most relevant currency determined by their geographical IP (i.e. the browser’s calculated location in the world).
There is also normally a currency converter that allows a site visitor to override the suggested currency and see pricing in a different currency. This currency selection is used all the way through to checkout so that the user sees and pays for their shopping basket contents in the same currency.
Learn more about Currency Switcher for WooCommerce
3. Better organic search results with Yoast WooCommerce SEO
Working on SEO will always be a work in progress. But you can make the job easier by using tools and automation to improve your rankings and get higher in search results.
Yoast SEO is one of the most widely used tools for WordPress. Yoast SEO ensures that your website meets the highest technical SEO standards. It also gives you the tools to optimise your content for SEO and overall readability.
Yoast WooCommerce SEO* is an easy choice if you’re serious about selling and competing online, this extra add-on unlocks extra tools, features and SEO for your WooCommerce store.
Learn more about Yoast WooCommerce SEO
* To use Yoast WooCommerce, you also need the Yoast SEO extension.
4. Increase the reach of your products with Google Product Feed
As a seller, you don’t want to miss out on the possibilities of Merchant Centre. This tool from Google gives you that little extra you need to boost your sales. It’s becoming increasingly important to optimise your channels to make sure your products/services are getting out there. This is where Merchant Centre can give you a head start.
With Google Product Feed, you can create a real-time feed of comprehensive product data that is sent to Google Merchant Centre to create free product listings, product ads and promotions for local inventory.
Learn more about Google Product Feed
5. Engage customers with follow-ups
A big part of e-commerce success is engaging customers and potential customers. Email marketing is a great tool to reach your market. There are several elements of email marketing that you can automate. For example, you can build engagement and loyalty by sending automatic follow-up emails with offers and promotions.
WooCommerceFollow-Ups lets you automate several parts of your email marketing for your ecommerce business. Automatically send follow-up emails with offers or promotions, ask customers to review their purchases to promote your products and get to know your customers better.
6. Keep customers coming back with Back In Stock Notifications
Keeping stock can be a balancing act, especially for products in high demand. Out of stock can mean no sales, but instead of hiding the product or just displaying an ‘out of stock’ message, you can give the customer the option to receive an email when the product is back in stock again. Get the customer to come back and convert missed sales into sales.
Back In Stock Notifications give your customers an easy way to know when your products are back in stock and get them to visit your store again.
Learn more about Back In Stock Notifications
7. Offer popular payment methods with Mollie Payments for WooCommerce
Abandoned shopping carts are still a thing and the reason is often that payment options don’t match customer expectations. Customers want to use a payment option they feel comfortable with. It is therefore very important to be able to offer a choice of payment services that appeal to your customers.
With Mollie Payments for WooCommerce, you can accept online or app payments with Mollie, one of the fastest growing payment solutions in Europe. Your customers will have access to a range of payment options including all major credit cards, Apple Pay, PayPal and Klarna, as well as Europe’s largest selection of local payment methods.
Read more about Mollie Payments for WooCommerce
Do it with Qala
You can get all these features and more, packaged with Angry Creative’s Qala platform. Qala offers everything you need for a fast and cost-effective project that also offers proven stability, quality and flexibility. This allows us to quickly move to a stage of iterative agile delivery of improvements.