Services / Further Development / Site Audit

An effective audit – the first step towards your improved website

Before we take over your website, we do a review of your website where we focus on areas such as design, code, and SEO. This results in you receiving concrete improvement proposals and a management offer.


Design audit

User experience, color choice and design are examined with goals of concrete improvement proposals.


Code audit

Themes, plugins and general code need to be examined to make sure that everything is compatible, stable and secure.

SEO audit

A search engine optimization audit is conducted on content and reviewed to increase the conversion rate.

A fast and affordable way to evaluate your website

For only £400, the audit report is a very effective way of initiating further development. After the audit is complete, we can start managing your site and then implement the suggested improvements.


Design audit

We go through your website user experience through everything from flows, structure to color choices, and design. In this part of the review, you will receive concrete suggestions for measures that will improve the above-mentioned areas to increase your conversion rate.

Code audit

In this part of the audit, we check the code quality and how the site feels technically. We check if there are critical things that need to be addressed, such as security risks or complex problems we see with the website. We also look at visual comparisons between current hosting and Synotio’s hosting to ensure that the website does not look different in the different operating environments.

Granskning SEO

SEO audit

An SEO audit means that we review your content strategy, how your website ranks in the search engines and develops the opportunity to create a digital strategy in its entirety. We are also looking at how we can technically improve search engine optimization in the platform and with microformat/structured data, Accelerated Mobile Pages (AMP), etc.

What do we need in order to undertake an audit?

Must haves

  • Access to a complete, recent backup of the site including the entire web root folder structure and database OR access to the current web hosting control panel so we can take a backup
  • Regular, ongoing backups must be in place
  • Signed Letter of Engagement or other contract

Nice to haves

  • A test plan that we can both use to ensure we fully understand the website’s functionality and user journeys
  • Access to your version control system (e.g. Github or Bitbucket)
  • Access to your site’s documentation – particularly a Technical Architecture diagram and any developer documentation
  • An SEO brief – an overview of what your site’s SEO history
  • A wishlist of known issues or priorities looking forwards


  • Is there any sensitive PII in the site?
  • Are there any production integrations active e.g. payments and CRM?

What happens when the audit is completed?

We agree on the best way to manage your website and then it’s entirely up to you. If you were attracted by the improvement suggestions in the review, it is a good first step towards a more profitable website.

Time to take the next step towards a more effective website?

Contact us, and we can talk more about how we can take your business to the next level together.

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